Outreach Campaigns
We plan, write and run your email outreach campaigns, from targeting and sequences to handing replies over to your sales team.
or by email:service@echtsquad.com
The problem
Your sales team knows who it wants to reach, but lacks the time for research, good copy and consistent follow-up. Mass emails with no relevance to the recipient get no replies and hurt your domain's reputation.
What is included
- Target audience and decision-maker definition
- Contact research and data verification
- Personalised copy for first touch and follow-ups
- Campaign setup and management in Instantly or MailWizz
- Monitoring of deliverability, replies and unsubscribes
- Reply triage and handover to your sales team
- Monthly report with learnings and next tests
What you get
- Live campaigns with documented sequences
- Verified contact lists
- Categorised replies in your CRM or inbox
- Monthly report
Cold email with Instantly
How we run outreach campaigns
Our standard setup for B2B outreach: infrastructure, lists, sequences and reporting – all from one team.
Separate sending domains & inboxes
Dedicated outreach domains protect your main domain. SPF, DKIM and DMARC are set up cleanly; inboxes are provisioned through Instantly.
Warm-up
Every inbox builds reputation step by step over several weeks before the first campaign starts.
Lead lists
Researched, verified lists by your criteria – industry, role, region, company size.
Personalised sequences with variants
Multi-step sequences with personalised openers, several copy variants and automatic follow-ups.
A/B tests
Subject lines, openers and calls to action run against each other; the winners are rolled out.
Reply handling
Replies are classified; interested contacts go straight to your sales team or CRM.
Our own tool
A command center for many campaigns at once
For clients with many campaigns, accounts and lead lists we built our own command center on top of the Instantly API. Create campaigns, assign inboxes, import leads and watch every metric live – from one screen instead of dozens of browser tabs.
Process
How it works
- 01
Sharpen the target
We define which companies and roles you want to reach, and with which offer.
- 02
Lists and copy
We research contacts, verify the data and write the sequence.
- 03
Start small
The campaign launches with a subset so we can validate copy and targeting.
- 04
Ongoing optimisation
We test variants, manage volume and pass interested replies to your team.
FAQ
Questions about this service
Is email outreach legal?
It depends on the target market. In Germany, unsolicited marketing email is heavily restricted even to businesses; other countries have different rules. We plan campaigns to suit the market and recommend a legal review before launch.
Do you use AI for the copy?
For research and personalisation angles, yes. The sequence itself is written and reviewed by people, and you approve every variant before it goes out.
How many meetings will this bring?
We cannot honestly predict that, because it depends on your offer, market and audience. After the first few weeks you have real numbers, and we discuss openly whether it is worth continuing.
Email Marketing
More services in this area
- Newsletter Setup & Management
- Automated Email Sequences
- Email Template Design
- List Building & Segmentation
Intro call
Outreach Campaigns – let’s get started.
In a free intro call we clarify what you need, what it costs and when it will be done. No sales pressure.
or by email:service@echtsquad.com