Data clean-up
We clean customer, product and contact data of duplicates, errors and gaps so your systems become reliable again.
The problem
The same customer appears three times in your CRM, product data contradicts itself and addresses are incomplete. Reports, newsletters and automations produce the wrong results as a consequence.
What is included
- Data quality analysis with an issue overview
- Merging duplicates according to fixed rules
- Standardising spellings and formats
- Filling missing required fields where possible
- Re-import into your system
- Rules to keep the data clean
What you get
- Cleaned data set
- Log of every change
- Before-and-after data quality overview
- Recommendations for data entry and maintenance rules
Process
How it works
- 01
Export & analysis
We take a backup export and show you which problems exist and how widespread they are.
- 02
Agree rules
Together we decide how duplicates are identified and conflicts resolved.
- 03
Clean-up
We clean the data semi-automatically and review edge cases by hand.
- 04
Re-import
The clean data goes back into your system, with a full change log.
FAQ
Questions about this service
Could we lose data?
We always work from a backup and log every merge. When in doubt, a record is kept and flagged for review.
How do you handle personal data?
We work under a data processing agreement, only with the data required, and delete working copies when the project is complete.
Can you keep the data clean afterwards?
We provide maintenance rules and can set up validations or automations that catch new errors early.
Data & Consulting
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Intro call
Data clean-up – let’s get started.
In a free intro call we clarify what you need, what it costs and when it will be done. No sales pressure.