Keyword research
We find out what your customers actually search for and rank those terms by potential, competition and buying intent.
The problem
You create content on gut feeling without knowing whether anyone searches for it. Meanwhile you're missing search terms where competitors are already collecting enquiries.
What is included
- Review of your services and target audiences
- Keyword research including long-tail terms
- Scoring by search volume, difficulty and intent
- Competitor analysis: what do they rank for?
- Grouping into topic clusters
- Mapping to existing or new pages
What you get
- Keyword database as a Google Sheet
- Prioritised topic clusters
- Keyword map for existing pages
- List of recommended new pages and articles
Process
How it works
- 01
Briefing
You tell us about your offer, your ideal customers and your main competitors.
- 02
Research
We gather search terms from several tools and from your own Search Console data.
- 03
Scoring
Each term is rated by potential and buying intent and assigned to a cluster.
- 04
Handover
You receive the database and a recommendation on where to start.
FAQ
Questions about this service
How accurate are search volumes?
They are estimates from the tools. They're good enough for prioritising, but shouldn't be read as exact figures.
Do you research German and English?
Yes. We research each language and market separately rather than simply translating keywords.
What do we do with the list afterwards?
You can plan content yourself or have us handle on-page optimisation and content. Either way, the list is ready to use.
SEO & Content
More services in this area
Intro call
Keyword research – let’s get started.
In a free intro call we clarify what you need, what it costs and when it will be done. No sales pressure.