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echtsquad
Design & Branding

Logo & brand identity

We create a logo and a clear visual identity that fits your business and works on your website, social media and in print.

The problem

Your logo dates back to your founding days, and colours and fonts change from flyer to website. It makes you look less professional than your work really is.

What is included

  • Brand workshop on values, audience and competitors
  • Two to three logo concepts to choose from
  • Refinement of the chosen concept with revision rounds
  • Colour palette and font selection
  • Logo versions for light, dark and small formats
  • Compact brand guidelines

What you get

  • Logo in all common formats (SVG, PNG, PDF)
  • Colour and typography definitions
  • Brand guidelines as a PDF
  • Favicon and social media profile images

Process

How it works

  1. 01

    Workshop

    We talk about your business, your customers and brands you like or dislike.

  2. 02

    Concepts

    You receive two to three distinct directions with example applications.

  3. 03

    Refinement

    The chosen concept is refined until it's right, within the agreed revision rounds.

  4. 04

    Handover

    All files and guidelines are handed over, cleanly named and documented.

Examples

Related projects and demos

Nordlicht Elektro & Sanitär
Live demoTrades (electrical & plumbing)

Nordlicht Elektro & Sanitär

Trust-focused website for a regional electrical and plumbing business: services, service area, emergency line and a multi-step quote form that takes the customer to a quote in 60 seconds.

Zahnarztpraxis am Lindenhof
Live demoDental practice

Zahnarztpraxis am Lindenhof

Calm, clinically clean practice website with online booking and an explanation of how the AI phone receptionist handles calls outside opening hours – including a call transcript.

Café Morgenrot
Live demoCafé & restaurant

Café Morgenrot

Bold, food-led website with big typography, a menu by time of day and a reservation chatbot that asks for table, time and party size.

FAQ

Questions about this service

Do we own the rights to the logo?

Yes. Once paid in full, you receive comprehensive usage rights to the final logo. The details are set out in the proposal.

How many revision rounds are included?

Usually two rounds during refinement. The exact number is stated in the proposal so there are no surprises.

Do you check whether the logo can be trademarked?

We make sure it's original, but that doesn't replace a legal trademark search. If you want to register it, we recommend having a specialist lawyer check it.

Intro call

Logo & brand identity – let’s get started.

In a free intro call we clarify what you need, what it costs and when it will be done. No sales pressure.